All Posts by Anne Carrie
Medical practices today are tasked with doing an incredible amount of work with significantly less resources, which is why the thought of implementing a digital marketing campaign may seem like a daunting task. However, even with limited resources, some of these strategies can be easily implemented and the return on investment can be well worth it.Read more
The average cost to turn over a physician is $1.2 million. In addition, the physician candidate pool is steadily decreasing. Effective onboarding is not just another task to add to everyone’s already hectic schedules. It is not just another meeting that needs to be attended. It is an essential process that improves productivity and helps to reduce turnover, ultimately increasing revenue and enhancing physician satisfaction and engagement. It is a necessary part of the recruitment and employment process that cannot be ignored or forgotten.Read more
Consumers today have high expectations when it comes to service. Companies such as Amazon, Netflix, and Google have thrived on providing consumers what they want, when they want it. As a result, we are living in an “on-demand” era that has increasingly infiltrated almost every industry, with healthcare being no exception. One may argue that medicine is hardly the same as ordering a video or a new set of bath towels online. However, the reality is that patients are consumers and they are living in an “on-demand” world. To gain their business and win their loyalty, healthcare organizations and practices must recognize this shift and implement strategies to improve access, convenience, and personalization.
The following are six best practices for building and maintaining patient loyalty…Read more
Taking the time to ensure that you have the right staff may be one of the most important elements for a practice. It requires significant time and effort; however, there are few things that can provide a higher return on your investment.Read more
Asking the right questions will help guide you in gaining a deeper understanding about the physician, his or her personality, interests, motivations, and whether he or she might be a good fit for your organization. Good listening skills will help you uncover an enormous amount of information…Read more
In competitive healthcare environments, building a new practice may feel like an uphill battle. Whether you are a provider starting out solo, or you are joining a group practice, it is not likely that patients will just show up knocking at the door. The reality is that in competitive marketplaces, patients today have a lot of options. Even with the support of a group or hospital practice, building a strong patient referral base can take an enormous amount of time and effort, and success rarely happens overnight.
Each practice is different, every market unique, and each specialty has its various challenges. There is not a “one size fits all” approach for how to successfully market a new physician practice. However, there are some basic strategies when implemented correctly that have proven effectiveRead more