Marketing and Sales Job In Palm Springs, FL
Social Media & Community Engagement SpecialistNext Steps... Apply Now Register Now Call Anna Tjon: Sign in to view
General Statement of Job
The Social Media & Community Engagement Specialist is responsible for engaging stakeholders by sharing social media content, finding ways to grow our service lines, and improving overall access to dental and medical care.
Specific Duties and Responsibilities
Manage the corporate website and day to day activities of all social media campaigns.
Execute all social media activities (i.e. tweeting, sharing, engaging, liking, increasing social reach, etc.)
Create social media campaigns and calls-to-action that drive patient recruitment and increase access to care in Palm Beach County.
Responsible for writing editorial content, posting and commenting on relevant blogs, creating and uploading videos, and managing a blogger outreach program.
Communicate in a professional, but unique social media “voice” for each location and service line; supporting authorized staff promoting thought leadership and content platform.
Position the District’s Leadership team as a professional social media network and the District as a content hub, such as leveraging LinkedIn Publishing Platform to understand influential content that is shared and the people who are sharing them.
Tweet at least 30 – 50 times a day while engaging influencers to increase the followership of the District’s authorized website and profiles as well as the professional profiles of the Executive Team, receiving multiple mentions and retweets in the process.
Post several Facebook posts each day and finding new ways to leverage Facebook for professional and business purposes.
Develop benchmark metrics to measure the results of website and social media programs.
Implement, analyze and evaluate Social Media SEO tactics aligned with the District’s keyword and SEO strategies.
Conduct competitive analysis studies on client competitors, including digital footprint analysis.
Work with other community outreach liaisons to integrate different activities.
Create and maintain a social media editorial calendar and posting schedule.
Monitor social media trends and social space for brand and related topics and conversations.
Bachelor’s degree in Social Media, Communications, Digital Media, Public Relations, Marketing, Public or Business Administration or related field required.
Three (3) to five (5) years relevant experience in social media, broadcasting, digital marketing, communications, public relations, or program management, preferably in a public-sector or health care organization required. Working experience with a web content management system; experience in SEO strategies and social media analytics; familiarity with Microsoft .NET platform preferred. Broad knowledge of digital footprint analysis and communications trends as well as policies required. Proficiency with the MS Office Suite required; basic working knowledge of photo editing/manipulation in Photoshop; experience with Adobe Acrobat, HTML, Microsoft PowerPoint, video editing, Dreamweaver, or other digital composition/editing programs a plus. Strong written and verbal communication skills. Excellent writing, organizational and interpersonal skills. Ability to balance multiple projects and multiple deadlines. Ability to interact and partner with associates at all levels; ability to work within a team and cross-teams.
The Health Care District is an Equal Employment Opportunity Employer and maintains a Drug Free Workplace. Veterans preferred. Qualified individuals with disabilities who require an accommodation to participate in the application process or candidates with other questions should contact Human Resources.
Dedicated to the Health of the Community The Health Care District of Palm Beach County is an integrated public health system established in 1988 as a special taxing district that is an equal opportunity employer of approximately 1,000 employees. The Health Care District's mission is to ensure access to a comprehensive health care system and the delivery of quality services for the residents of Palm Beach County. The Health Care District provides challenging and fulfilling employment opportunities through its health coverage programs for uninsured residents, a nationally recognized Trauma System, adult and pediatric services at the four C. L. Brumback Primary Care Clinics, a School Health program which staffs registered nurses in nearly 170 public schools, a pharmacy operation, a long-term skilled nursing and rehabilitation center, and its acute care hospital, Lakeside Medical Center, in rural western Palm Beach County.