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6 Best Practices for Marketing a New Physician Practice

By Anne Carrie - November 8, 2018

In competitive healthcare environments, building a new practice may feel like an uphill battle. Whether you are a provider starting out solo, or you are joining a group practice, it is not likely that patients will just show up knocking at the door. The reality is that in competitive marketplaces, patients today have a lot of options. Even with the support of a group or hospital practice, building a strong patient referral base can take an enormous amount of time and effort, and success rarely happens overnight. Each practice is different, every market unique, and each specialty has its various challenges. There is not a “one size fits all” approach for how to successfully market a new physician practice. However, there are some basic strategies when implemented correctly that have proven effective...

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6 Best Practices for Marketing a New Physician Practice

The Most Important Questions Physicians Should Ask During a Job Interview

By Mitchel Schwindt, MD - November 6, 2018

To paraphrase Tony Robbins, the quality of your questions determines the quality of your life. Interviewing for a first attending job, considering a lateral move, or negotiating a contract all require poise, openness, and intuition to arrive at the desired end.  As physicians, we are experts at teasing out the details necessary to make a diagnosis. Digging deeper is critical to saving lives. The same applies to our futures.

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For the Best Job Interviews Physicians Should Ask Better Questions

Levity in Medicine

By Gerard DiLeo, MD - October 31, 2018

Is Medicine Fun? Does That Make It Funny? Roller coasters are fun. Playing sports is fun. Neither is really funny. Like a roller coaster, the practice of medicine can be thrilling and unpredictable, rough or smooth. Like playing sports, to do it well, you have to know what you’re doing—be good at it.

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Levity in Medicine

Alternative Careers & Side Hustles for Physicians

By Ore Ogunyemi, MD - October 23, 2018

To be clear, multiple streams of income does not necessarily mean multiple jobs. Your investment portfolio and real estate holdings may already serve as a great side gig. Rather, find opportunities that are enjoyable and do not usurp too much of your time, educational or financial resources. While stepping outside of clinical medicine may initially seem daunting, these side gigs not only boost income, but also offer leadership skills, increased work-life balance, a creative outlet and may even augment your ability to care for your patients.

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Alternative Careers and Side Hustles for Physicians

Creative Solutions for Healthcare Recruiting

By Riia O'Donnell - October 18, 2018

In a typical applicant market, recruiters need to adapt; in today’s applicant market, institutions need to adapt. The lowest unemployment rate in decades is forcing healthcare providers to shift the way they search for and acquire talent. Today’s tight candidate pool is changing the way we recruit, hire, and maintain staff to assure the highest quality of care and services. Some solutions might help in these challenging times, depending on your market conditions.

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Creative Solutions for Healthcare Recruiting

What Are the Biggest US Immigration Mistakes Made by Physicians?

By Eric Brown - October 16, 2018

The United States is a popular destination for physicians, thanks to its advanced healthcare system as well as an extremely high demand for medical professionals. Despite the shortage of trained and qualified physicians in the country, however, it isn’t easy for foreign medical school graduates to make it through the United States immigration system. Here are 10 common mistakes made by physicians while immigrating to the U.S., and some tips on avoiding them...

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What Are the Biggest US Immigration Mistakes Made by Physicians?

Therapeutic Presence

By Faith A. Coleman, MD - October 10, 2018

Research shows that attitude and communication skills of the person delivering the bad news are important in determining the nature of a family’s grieving process, and in their ability to cope and recover.

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Therapeutic Presence

Tips for Acing Your Residency Interview

By Gerard DiLeo, MD - October 5, 2018

You need to convince them that you appreciate these things—common to all programs or particular to this one specifically—and then you need to convince them that you can give more than you get—that they will benefit from selecting you.

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Tips for Acing Your Residency Interview

Musings from My Mentors

By Mitchel Schwindt, MD - October 2, 2018

Perhaps the quickest way to accelerate progress in life and career is to find a mentor. Another is to hire a coach. I did both. Here are a few lessons I learned along the way.

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Musings from My Mentor

The Best Cities in the Southwest for a Career in Healthcare

By Crystal Jones RN - September 27, 2018

The Southwest is a place of beauty and weather that could make you the envy of everyone. The biggest aspect to consider is that many of the large centers will have higher costs of living. Choosing one of these cities that also has a high number of healthcare jobs allows you to enjoy the Southwest life while also enjoying a vibrant healthcare career.

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The Best Cities in the Southwest for a Career in Healthcare
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