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Advanced Practitioner Career Resources Blog
View all postsThe Gender Pay Gap and What You Can Do About It
By Faith A. Coleman, MD - May 23, 2019
Women have made great strides toward equality with men in both their personal and their professional lives. There is, however, a glaring lack of action and change in a critical area – pay. Using data from 2017, the federal government reports that the median annual pay of women who work full time is 20 percent less than the median annual pay of men who work full time. That means that for every dollar a man is paid, a woman is paid only 80 cents.
7 Simple SEO Tips for Marketing a Medical Practice Online
By Anne Carrie - May 21, 2019
How can you reach potential patients online? Google has taught us that search is indispensable in the patient journey, and it is the number one driver of traffic to websites. Practices seeking a digital marketing strategy should consider some of the following medical SEO tips to improve their online visibility...
A Question of Centimeters – Navigating the Tricky Waters of Surveillance and Watchful Waiting
By Ryan Montoya, M.D. - May 16, 2019
How long do you wait for a centimeter? In this case, we waited just 6 months. Not because of conflicting abdominal aortic aneurysm data, but to assuage a woman’s very reasonable fears. And to make sure she could get the imaging study done at a feasible cost -- and because of broken water pumps and rabbit pies.
Working with Recruiters as an Advanced Practice Clinician
By Russell Singleton, PA - April 25, 2019
Working with a recruiter can either be an obstacle or an asset. Not only are there different types of recruiters, but their experience and methods run the gamut. This article will help to educate the clinician reader about the basics of healthcare job recruiting and the role good recruiters can play in a job search. A good match between provider and recruiter can lead to a more productive and profitable relationship for both.
How Telemedicine Helped Me Live My Best Life
By Marcia Starkman - April 18, 2019
It started with a dream that I brought to fruition, to work on my own terms. I wanted control over my work life. This included no longer having a boss or a time clock to punch...
Online Marketing Strategies for Medical Practices
By Anne Carrie - April 11, 2019
Medical practices today are tasked with doing an incredible amount of work with significantly less resources, which is why the thought of implementing a digital marketing campaign may seem like a daunting task. However, even with limited resources, some of these strategies can be easily implemented and the return on investment can be well worth it.
Is Technology Helping or Hurting Your Healthcare Practice?
By Russell Singleton, PA - April 4, 2019
There’s no telling how medical technology will change in the future, but those with stock in the delivery of healthcare can shape its utilization in a way that doesn’t negatively affect patient care. As long as there is value in human relationships and healing touch, technology can facilitate the delivery of care rather than impede it.
Employment Trends in Behavioral Health
By Susan Gulliford CPRW - April 2, 2019
Whether you’re a new or experienced mental health professional, it is important to keep abreast of job market conditions. You can’t evaluate a job offer if you don’t know how it compares to the norms for the area and industry. Understanding the growth prospects in behavioral health is necessary, too...
How to Receive a Fair Salary
By Faith A. Coleman, MD - March 26, 2019
It’s time to look for a new job. That could mean you’ve finally earned your degree and been certified, or you’re relocating, or you just don’t see a way to grow in your current job. There are a lot of unknowns inherent to seeking a new job. Where? Why? When? You can never completely know everything there is to know about a company, no matter how thorough you research a position. Some fields are becoming so crowded that you may not have much choice, and the job chooses you. Whatever the case, compensation must be discussed – no one’s favorite task of coming on board a new company.
Four Reasons Your Medical Practice Should Embrace CAM
By Ore Ogunyemi, MD - March 5, 2019
Complementary and Alternative Medicine (CAM) refers to any therapy that is not a part of standard Western medicine. Despite increasing interest from patients - up to a third of Americans use some form of CAM - western medicine has historically vilified these practices as not evidenced based and without much merit. Despite this, many CAM practices are beneficial to patients and can safely be integrated into your medical practice. Read on to see why your practice should start incorporating CAM...
